Recent Bourbon Marketing Articles

Heaven Hill Turns a Spelling Spat Into a Global Marketing Moment for Elijah Craig There are few arguments in the spirits world more reliably guaranteed to ignite a bar-room debate than the spelling of the drink in the glass. Whiskey or whisky? With an "e" or without? Depending on which side of the

Maker's Mark Is Going "Perfectly Unreasonable" — and the Bourbon World Is Watching When a spirits brand drops a major global campaign in the middle of an industry-wide hangover, it either looks tone-deaf or brilliantly defiant. Maker's Mark is betting everything on the latter. In February 2025, th